What is SMS Marketing?

Marketing campaigns with SMS shows high open rate and responses back by the customers. With SMS Marketing, read advertisment is a sure thing, and therefore better business scalability is a must. SMS marketing is a permission based by the recieved customers. Customers have the right to recieve messages they want. In order to to make SMS work it is important to make sure that the message is clear and respects the delivery medium.
A clear message of 160 characters means that the sender needs to make sure that all pertinent information is included.

Making sure that the message is clear and concise is very important.
A clear message will increase the impact of the message.
Include contact information, This ensures that the receiver will know who the sender is from and will allow them to contact you if necessary.
Register your Sender ID, and make your brandname easily visible by your customer.
Don't send SPAM. Because SMS goes to phones, which people view as a personal resource, junk messages or too many messages will degrade the value of this communication medium.
There are three general goals marketing goals to achive. These are:

  • Increase business from existing customers
  • Gain new customers in established and new markets
  • Improve profits.

The message you deliver will be set by these goals. Determining which goal you want to achieve is the key to creating a clear message that impacts the receiver. Before constructing the message it is important to determine what action you want the receiver to take. This is also how you will judge the success of your efforts.
It is a good idea to start by Sending test messages to people with whom you are associated but who are not aware about the campaign to measure and realize the effects of your SMS Marketing, before starting sending Bulk SMS Messages.

You are Welcome to use our Bulk SMS Gateway, and join our Reseller Bulk SMS program to become our Bulk SMS Reseller for our services. We will help you step by step to become Bulk SMS Provider and make your own Bulk SMS Panel. Our distributed SMSCs and strong bonds with various local and international network coverages will assure you a Quality Bulk SMS Messaging all around the globe.

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